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In the Press
It’s a unique model that leverages physical space and virtual styling.
-Richard Kestenbaum, Forbes
  • Brideside Bride Opens Alongside Bridesmaid Showroom
    Direct-to-consumer brands are opening well-thought-out concept stores and showrooms.
  • How to get young people to shop in actual stores
    One way to keep brick-and-mortar customers happy is to provide Instagrammable backdrops, like this one at Brideside.
  • How digitally native wedding startups are looking to woo millennials
    Brides looking for affordable options are turning to startups and young companies.
  • The Most Innovative Retail Concepts Ever Are Being Tested Now
    Brideside invests in stylists, who give personal advice to brides and bridesmaids.
  • How To Go Bridesmaids Dress Shopping So That Your Friends Don’t Hate You
    When planning a wedding, you’ll quickly learn that everybody has an opinion, and many of them won’t line up with yours.
  • Online Retailers Aim to Shake Up the Wedding Market
    Brideside, based in Chicago, is trying to solve for a different problem: outfitting bridesmaids.
  • This Could Be the Easiest Way to Re-Wear a Bridesmaid Dress
    Brideside's exclusive collection of convertible dresses can go from long and formal to short and casual.
  • Squash Pre-Wedding Stress With These New Bridal Sites
    Think bridesmaids dresses without the drama: Skilled stylists will help your wedding party pick gowns...
  • Brideside, direct-to-consumer bridal fashion retailer, to open two Boston stores
    Chicago-based Brideside, a direct-to -consumer bridal fashion retailer, will open two locations on Boston’s Newbury Street.
  • Launches Expanded Web Site expanded its e-commerce site to include more products and the option of a style consultant.
  • 20 Fresh Examples Of Customer Experience Innovation
    These 20 companies showcase the freshest examples of customer experience innovation.
  • The Best Places to Shop for Bridesmaid Dresses
    The best shops for options that your friends won’t secretly hate.
  • Bridal parties, rejoice: A new website makes the bridesmaid dress quest hassle-free.
    We have Opentable for restaurant reservations, Kayak for travel bookings—why not a simple online solution for the formidable bridesmaid dress hunt?
  • Lord & Taylor launching bridal shops through partnership with Brideside
    Lord & Taylor, one of the retail chains under the Hudson's Bay Co. HBC, umbrella, is launching a bridal shop-in-shop concept...
  • Local Inspiration: The Easiest Bridesmaid-Dress Shopping EVER
    What's harder than finding THE dress for yourself? Finding the perfect getups for your bridesmaids.
  • Meet the 'wedding warriors' who founded Brideside
    A West Loop-based startup is trying to become the Trunk Club of bridesmaids' dresses...
Ready to work with Brideside?
Our stylist team is ready to help! We’ll send personalized inspiration, fabric swatches for color mixing and even sample dresses to your house. Anything to make bridal shopping easy and fun!
Shop for bridesmaid dresses by Alfred Angelo, Jenny Yoo and more. Get help from personal stylist and try on bridesmaid dresses at home. Shop with confidence.
320 W. Ohio Street, 3rd Floor
Chicago, Illinois
United State