About Us

Who We Are

Brideside started when two women came together to reinvent the bridal shopping experience. Today, we are a quickly expanding tribe of fashion lovers, inventive dreamers and can-doers who love what we do – providing peace of mind to bridal parties all over the world. Some may see us a fashion brand, some may say we are a technology or retail company. We see ourselves as a team fully dedicated to customer service.

Our Brand Promise

Brideside is an all-channel concierge service where the peace of mind and happiness of our customers is our highest mission. 
Our promise: That the Brideside experience enriches one of life’s most joyous occasions by providing beautiful products, expert knowledge and ultra-personalized customer service.

Our Founders

Our Founders

Co-Founders, Sonali Lamba and Nicole Staple met during their first day at Northwestern's Kellogg School of Management and became fast friends. Sonali recently bestowed the honor upon 14 of her best friends, and Nicole came off a busy summer living in bridesmaid dresses. After trading stories about stressful dress searches and mis-fitting frocks, they decided that women just like them deserved a more meaningful way to shop for this important occasion.

They created Brideside to make the boutique experience more convenient, stress-free and inspiring. See their story and Nicole’s excellent dance moves!

Shop for bridesmaid dresses by Alfred Angelo, Jenny Yoo and more. Get help from personal stylist and try on bridesmaid dresses at home. Shop with confidence.
320 W. Ohio Street, 3rd Floor
Chicago, Illinois
United State